Home Renovation Lead Generation
How we helped Bath Fitter Toronto increase inbound leads by 61% and reduce CPL by 42%.
61%
increase in inbound quote requests
42%
reduction in cost per lead
3.7x
ROAS on Google Ads campaigns
Client Information
Industry
Home Services
Location
Toronto, Ontario
Project Duration
4 Months
Services Provided
- Google Ads Management
- Landing Page Redesign
- Local SEO optimization
Client Testimonial
"We saw a noticeable jump in quality leads within the first few weeks. The new landing page and Google Ads targeting brought in people who were ready to book. It was night and day compared to what we had before."
John Petrovic
Regional Manager, Bath Fitter
The Challenge
Bath Fitter Toronto was experiencing stagnant lead growth despite high search demand for bath remodeling services in the Greater Toronto Area. Their existing digital strategy lacked conversion-focused design and used broad, unoptimized ad targeting that inflated costs.
Their landing page was cluttered and didn’t effectively communicate trust, urgency, or local expertise. With increasing competition from new local remodelers and franchisee locations, they needed a strategy to capture high-intent prospects without breaking the bank.
Our Approach
After a 15-minute discovery call with John, we mapped out a four-part strategy focused on lead quality, cost-efficiency, and conversion rate optimization.
Google Ads Management
We restructured their entire Google Ads account with granular ad groups, geo-targeted campaigns, and conversion-optimized copy focused on trust and speed.
Landing Page Redesign
We designed a sleek, fast-loading landing page featuring before/after visuals, strong social proof, a countdown-style “limited offer,” and a one-click call-to-action form.
Local SEO optimization
We optimized their Google Business Profile, improved NAP consistency across directories, and targeted service-area landing pages for key neighborhoods in Toronto.
The Results
Our comprehensive approach delivered significant results for Bath Fitter within the first four month
61%
increase in inbound quote requests
42%
reduction in cost per lead
3.7x
ROAS on Google Ads campaigns
Beyond these metrics, Bath Fitter has established itself as one of the premier Home Services in Toronto, Ontario. They now have a consistent flow of new clients and have expanded their team to meet the increased demand.
Conclusion
Within 72 hours of kickoff, we had new tracking, ads, and a landing page in place. By month two, they were booking jobs weekly from leads generated online. Bath Fitter Toronto has since continued working with us as a long-term partner, expanding their digital presence and dominating their niche in the GTA.
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Home Renovation Lead Generation
How we helped Bath Fitter Toronto increase inbound leads by 61% and reduce CPL by 42%.