Beauty Salon Booking Surge
How we helped Tenoverten NYC increase online bookings by 72% and reduce no-show rates by 38%.
72%
increase in monthly bookings
38%
reduction in no-shows
4.1x
return on ad spend (ROAS)
Client Information
Industry
Cosmetic Clinic
Location
New York City, NY
Project Duration
3 Months
Services Provided
- Social Media Ads (Meta + Instagram)
- Email Retargeting
- Online Booking Funnel Optimization
Client Testimonial
"Results helped us increase our bookings by 47% in just three months. Their understanding of our local market was impressive."
Dr. Sarah Johnson
Owner, Tenoverten
The Challenge
Tenoverten is a high-end nail salon known for clean beauty and chic design. Despite strong brand equity, their online booking volume plateaued, and they experienced frequent no-shows, especially for evening appointments.
They had solid Instagram presence but weren’t leveraging it for conversion, and their online booking experience lacked a streamlined flow on mobile — a big issue for their on-the-go clientele in NYC.
With multiple locations and a steady flow of web traffic, the team wanted to increase appointment volume without adding more operational complexity.
Our Approach
After a discovery call with Nadine, we launched a three-pronged strategy aimed at booking optimization, re-engagement, and ad efficiency.
Social Media Ads (Meta + Instagram)
We launched location-based Instagram and Facebook ads with “Book Now” CTAs that synced directly with Tenoverten’s scheduling system, targeting local audiences based on behavior and proximity.
Email Retargeting
Using website visitor data and past customer lists, we rolled out a retargeting email flow with personalized offers for lapsed clients and first-time visitors.
Online Booking Funnel Optimization
We streamlined their mobile booking process by reducing steps, adding appointment reminders, and integrating a smart waitlist feature to fill last-minute cancellations.
The Results
Our comprehensive approach delivered significant results for Tenoverten within the first three month
72%
increase in monthly bookings
38%
reduction in no-shows
4.1x
return on ad spend (ROAS)
Beyond these metrics, Tenoverten has established itself as one of the premier Cosmetic Clinic in New York City, NY. They now have a consistent flow of new clients and have expanded their team to meet the increased demand.
Conclusion
From ad strategy to conversion optimization, every touchpoint was designed with the modern NYC customer in mind. Our system went live within 72 hours, and measurable results started coming in within the first two weeks. Tenoverten is now expanding this digital strategy to their upcoming locations in LA and Austin.
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